
Harold & Crew
A companion who helps you understand your patterns, connect with your community, and restore balance to your life.
See Harold in action
About Harold & Crew
Modern life has become increasingly unstructured. Many people have access to health data but no meaningful way to interpret it. Simultaneously, they've lost regular, shared physical activity—the very thing that creates rhythm, consistency, and connection.
Harold & Crew exists to help you regain that rhythm. Through a calm, character-led interface, Harold observes your patterns, translates them into simple reflections, and connects you to real-world group activities that fit your current state.
Behavior change is not driven by instruction, but by perception.
How It Works
Harold quietly observes patterns from your health data and daily rhythms. No dashboards, no metrics—just understanding in the background.
Harold translates patterns into simple, human-readable reflections. You see how you’re doing through motion and animation—immediately felt, not analyzed.
Harold presents 2–4 real-world group activities that fit your current state. Run clubs, walks, recreational sports—real communities, not digital ones.
2-4x
Weekly app visits
3-4
Activities per month
Zero
Dashboards or charts
The Team
We've all experienced identity drift — slowly becoming someone we didn't fully recognize. Harold & Crew is the tool we wished existed.

Founder & Researcher
Focused on creating experiences that feel human-first, not tech-first.

Founder & Designer
Bridging the gap between behavioral psychology and everyday digital experiences.

Founder, Designer & Researcher
Driven by the belief that great engineering can make complex things feel effortless.

Founder, Designer & Developer
Passionate about building technology that meets people where they are, not where they should be.
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